Variety is Key

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  Bulletins

Bulletins are the largest, most impactful, standard-size form of Out-Of-Home media, located primarily on major highways, primary arterials, and they command high-density consumer exposure.

30-Sheet Posters

The 30-sheet poster is the most prevalent platform of traditional outdoor media. It is located chiefly in commercial and industrial areas on primary and secondary arterial roads and is viewed mostly by persons in automobiles delivering exposure to both, residents and commuter traffic, as well as some pedestrian exposure.

Located mainly in urban neighborhoods and on secondary arterials, 8-Sheet posters are viewed by both automobile traffic and pedestrians. They are positioned just above eye level, are either free-standing units or are mounted on the sides of buildings and in some markets selected panels are mounted vertically.

Exterior Bus Posters

Bus advertising is simply a moving billboard, reaching audiences where they are... working, shopping, playing. Audience reach is greater because bus advertising is seen by both vehicular and pedestrian traffic which can be done using various sizes. Exterior adverting space are labeled as:

 Kings - 30" x 144"

Long Kings - 30" x 240"

Ultra Super Kings - 96" x 240"

Full Wraps - 40'

Interior Bus Cards

Interior bus cards are positioned in frames above passenger seats and used to reach bus riders. Some markets offer backlit panels. Longer viewing time allows for more copy than standard posters.

Digital and truck-side advertising offers a targeted, measurable, billboard-sized alternative in major metro markets (city and suburban areas) and along over-the-road, market to market routes.

Subways and rapid transit systems offer a variety of advertising venues. They include printed as well as backlit posters on platforms and walkways, entrance displays, station clocks, and special in-car arrays.

  Bus shelter panels offer uncluttered showcases for advertising, mounted (usually two per shelter) in glass, backlit frames. They provide 24-hour visibility to both vehicular and pedestrian traffic at high-circulation locations.